A. QUALITATIVE - DESCRIPTIVE
Survey Research
- A common method used in business, sociological and government. Surveys are used to describe the incidence, frequency, and distribution of certain characteristics in a population.
- Purpose is to explore and describe
Developmental research
- An observational-descriptive type of research that either compares people in different age groups (a cross-sectional study) or follows a particular group over a lengthy period of time (a longitudinal study). Such studies are particularly appropriate for looking at developmental trends.
- includes longitudinal studies (goes forward in time) such as trend (from general population), cohort (random from a group of people) and panel studies (from same selected samples)
- Documentary analysis, and follow-up studies (goes back in time)
Case Studies
- A type of qualitative research in which in-depth data are gathered relative to a single individual, program, or event, for the purpose of learning more about an unknown or poorly understood situation.
- involves direct observation or interviews
Ethnography
- A type of qualitative inquiry that involves an in-depth study of an intact cultural group in a natural setting
- The scientific description and classification of the various cultural and racial groups of humankind. The study of observed behaviour in a natural context
Historical Research
- An attempt to solve certain problems arising out of a historical context through the gathering and examining relevant data- deals with the past, from informations recorded in the past, in order to draw conclusions about the past and past events.
- Deals with Critical and Interpretive Sciences, and draws conclusions about the past
Philosophical Research
- Ask value questions
- Deals with Critical and Interpretive Sciences.
Action Research
- A type of applied research that focuses on finding a solution to a local problem in a local setting. For example, a teacher investigates whether a new spelling program she has adopted leads to improvement in her student’s achievement scores.
- A deliberate, solution-oriented investigation that is group or personally owned and conducted. The process through which practitioners study their own practice to solve their personal practical problems.
- Characterized by spiraling cycles of problem identification, systematic data collection, reflection, analysis, data-driven action taken, and, finally, problem redefinition.
Content analysis
- A detailed and systematic examination of the contents of a particular body of material (e.g., television shows, advertisements, textbooks) for the purpose of identifying patterns, themes, or biases within that material.
Grounded theory research
- A type of qualitative research aimed at deriving theory through the use of multiple stages of data collection and interpretation.Observational study
- A type of quantitative research in which a particular aspect of behavior is observed systematically and with as much objectivity as possible.Phenomenological research
- A qualitative method that attempts to understand participant’s perspectives and views of social realities
B. QUANTITATIVE
Correlational research
- A statistical investigation of the relationship between two or more variables. Correlation research looks at surface relationships but does not necessarily probe for causal reasons underlying them. For example, a researcher might investigate the relationships amongst high school seniors’ achievements test scores and their grade point average a year later when they are first-year college students.
- Compares two or more different characteristics from the same group of people
- Shows how two characteristics vary together (explain), and how well one can be predicted (predict) from knowledge of the other
* Two types:- Current correlational studies
* Predictive correlational studies
Experimental Research
- A study in which participants are randomly assigned to groups that undergo various researcher
- imposed treatments or interventions, followed by observations or measurements to access the effects of the treatments.
- Purpose is to probe cause and effects (“if/then”), establish casualty; its purpose is to control
- Research deliberately manipulates a treatment (independent variables) to see if it causes a change in the dependent variables (effects).
- Two types:
* True experiment research
* Quasi-experimental research
Ex post facto (relational / associational)
- An approach in which one looks at conditions that have already occurred and then collects data to investigate a possible relationship between these conditions and subsequent characteristics or behaviors- a relational study (explain/predict) which substitute for an experimental study
- Look for natural “cause” without researcher manipulation of the independent variables (treatments)
- A method similar to experimental research but without random assignment to groups.
Survey Research
- A common method used in business, sociological and government. Surveys are used to describe the incidence, frequency, and distribution of certain characteristics in a population.
- Purpose is to explore and describe
Developmental research
- An observational-descriptive type of research that either compares people in different age groups (a cross-sectional study) or follows a particular group over a lengthy period of time (a longitudinal study). Such studies are particularly appropriate for looking at developmental trends.
- includes longitudinal studies (goes forward in time) such as trend (from general population), cohort (random from a group of people) and panel studies (from same selected samples)
- Documentary analysis, and follow-up studies (goes back in time)
Case Studies
- A type of qualitative research in which in-depth data are gathered relative to a single individual, program, or event, for the purpose of learning more about an unknown or poorly understood situation.
- involves direct observation or interviews
Ethnography
- A type of qualitative inquiry that involves an in-depth study of an intact cultural group in a natural setting
- The scientific description and classification of the various cultural and racial groups of humankind. The study of observed behaviour in a natural context
Historical Research
- An attempt to solve certain problems arising out of a historical context through the gathering and examining relevant data- deals with the past, from informations recorded in the past, in order to draw conclusions about the past and past events.
- Deals with Critical and Interpretive Sciences, and draws conclusions about the past
Philosophical Research
- Ask value questions
- Deals with Critical and Interpretive Sciences.
Action Research
- A type of applied research that focuses on finding a solution to a local problem in a local setting. For example, a teacher investigates whether a new spelling program she has adopted leads to improvement in her student’s achievement scores.
- A deliberate, solution-oriented investigation that is group or personally owned and conducted. The process through which practitioners study their own practice to solve their personal practical problems.
- Characterized by spiraling cycles of problem identification, systematic data collection, reflection, analysis, data-driven action taken, and, finally, problem redefinition.
Content analysis
- A detailed and systematic examination of the contents of a particular body of material (e.g., television shows, advertisements, textbooks) for the purpose of identifying patterns, themes, or biases within that material.
Grounded theory research
- A type of qualitative research aimed at deriving theory through the use of multiple stages of data collection and interpretation.Observational study
- A type of quantitative research in which a particular aspect of behavior is observed systematically and with as much objectivity as possible.Phenomenological research
- A qualitative method that attempts to understand participant’s perspectives and views of social realities
B. QUANTITATIVE
Correlational research
- A statistical investigation of the relationship between two or more variables. Correlation research looks at surface relationships but does not necessarily probe for causal reasons underlying them. For example, a researcher might investigate the relationships amongst high school seniors’ achievements test scores and their grade point average a year later when they are first-year college students.
- Compares two or more different characteristics from the same group of people
- Shows how two characteristics vary together (explain), and how well one can be predicted (predict) from knowledge of the other
* Two types:- Current correlational studies
* Predictive correlational studies
Experimental Research
- A study in which participants are randomly assigned to groups that undergo various researcher
- imposed treatments or interventions, followed by observations or measurements to access the effects of the treatments.
- Purpose is to probe cause and effects (“if/then”), establish casualty; its purpose is to control
- Research deliberately manipulates a treatment (independent variables) to see if it causes a change in the dependent variables (effects).
- Two types:
* True experiment research
* Quasi-experimental research
Ex post facto (relational / associational)
- An approach in which one looks at conditions that have already occurred and then collects data to investigate a possible relationship between these conditions and subsequent characteristics or behaviors- a relational study (explain/predict) which substitute for an experimental study
- Look for natural “cause” without researcher manipulation of the independent variables (treatments)
- A method similar to experimental research but without random assignment to groups.

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